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B2C: BUSINESS TO CONSUMER — TARGET MARKETING
We do research to improve b2c target marketing accuracy.
Most of our b2c research involves list research or customer segmentation data.
Segmentation variables are the key to b2c target marketing accuracy:
- demographic data
- lifestyle data
- behavior data
- purchase data
Computer mapping can help visualize target marketing data:
- drive time analysis
- customer clustering
Customer profiling and modeling can help identify key segmentation variables.
Appending consumer data to existing customer databases is also available.
In addition to research we also offer project management services.
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