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"Applied DM Research
was referred to us at exactly the right time —
we were planning a b2b direct marketing campaign and we needed a fuller understanding of our list targeting options. They
did a great job"

Seth Birnbaum
Marketing Manager
Endicia.com

 
DIRECT MAIL

We do research to improve direct mail target marketing accuracy.

We work with b2b and b2c

Direct mail can be used for a variety of purposes:
  • acquire new customers
  • sell more to existing customers
  • improve customer loyalty
  • re-activate former customers

Most of our research involves list research or customer segmentation data.

We have access to 55,000 lists to identify the best sources for new customer acquisition .

We also have access to a wide range of data variables that can be appended to customer databases to improve customer segmentation accuracy.

We have in depth knowledge of direct mail printing, mail processing, and postal logistics.

In addition to research we also offer project management services.