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DIRECT MAIL
We do research to improve direct mail target marketing accuracy.
We work with b2c and b2b
Direct mail can be used for a variety of purposes:
- acquire new customers
- sell more to existing customers
- improve customer loyalty
- re-activate former customers
Most of our research involves list research or customer segmentation data.
We have access to 55,000 lists to identify the best sources for new customer acquisition .
We also have access to a wide range of data variables that can be appended
to customer databases to improve customer segmentation accuracy.
We have in depth knowledge of direct mail printing, mail processing, and postal logistics.
In addition to research we also offer project management services.
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