We do research to improve newspaper insert targeting accuracy.

Most newspapers offer insert distribution targeting at zip code level.

Some newspapers offer insert distribution at sub-zip code level.

Newspaper insert distribution options include:

• paid subscribers — carrier delivery
• non-subscribers — carrier delivery or mail

Computer mapping is essential to define insert distribution priorities:

• drive time analysis to define market shape
• demographic analysis to define coverage

Improving insert distribution accuracy can generate significant cost savings.

We have in depth understanding of newspaper insert printing and distribution.

In addition to research we also offer project management services.