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"Applied DM Research
can be best described
as critical optimists -
they know how to ask
the right questions on
behalf of their clients
to find genuine value"

Mike DeCastro
Imagination Inc



All marketers agree that marketing data quality is important. 

However, almost all marketers say "we could do a better job".

Data quality requires multiple solutions applied simultaneously.

We offer a full suite of integrated marketing data quality solutions.

Responsibility for data quality is often diffused within companies.  

Diffused responsibility often generates less than optimum results.      

We focus exclusively on solving marketing data quality problems. 

Click on What We Do to learn about our data quality solutions.